posted January 25, 2024

Director of Sales and Marketing

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Compensation: NA

Job Description

The Director of Sales and Marketing (DOSM) will seek out and engage with clients both leisure and group and sell with confidence. This position will develop and implement sales and marketing strategies for the hotel, including securing new accounts and maintaining existing accounts, to maximize the profitability of the hotel and maintain guest satisfaction. This position must work on property. DOSM will sell hotel guest rooms, catering services, and banquet facilities through direct client contact to maximize total rooms revenues and profits. DOSM will establish client base of organizations, associations, and corporate businesses through direct outside and inside sales efforts.

  • Conduct prospecting sales calls at agreed quota
    * Make in-person appointments including hotel site tours
    * Book new business through proactive solicitation
    * Be familiar with competition in the market/competitive set
    * Maintain accurate account files and records of all guest contacts
    * Maintain effective guest trace and file system
    * Prepare weekly sales call reports on all sales activity and submit to General Manager
    * Coordinate and execute sales blitzes for hotel as necessary
    * Assist with producing, executing and updating the annual Sales, Marketing, and Revenue
    * Assist in training guest service representatives and property management team on selling skills and other sales-related training
    * Participate and/or attend hospitality and community organizations/events to include the local chamber and other community/networking events
    * Assist with ensuring all sales collateral is current, accurate and portrays a professional image for the hotel
    * Work closely with PR firm
    * Coordinate all media related to marketing (newspaper, magazines, billboards, radio, web, social-media)
    * Respond to additional needs at the direction of the General Manager
Requirements
* Related college degree
* 5 + years prior luxury hotel sales experience with a proven track record of success
* Proven track record of revenue generation
* Must be willing to travel
* Strong interpersonal and communication skills
* Out-of-the-box thinker
* Creative, career oriented individual
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The Darcy

226 Room Hotel

Welcome to The Darcy

The Darcy is an eclectic, 226-room boutique hotel in the heart of Washington, DC, providing chic accommodations, distinctive dining, and over 7,000 square feet of meeting and event space. Classically American but with a European sensibility, The Darcy offers an authentic, original, and local experience that allows our guests to immerse themselves in community. 

Discover our Nation's Capital with thoughful amenties. Cruise from Georgetown to Capitol Hill with our courtesy bike and scooter rentals, make it a family affair and keep the kids entertained with our Darcy Daypacks, and relax after a day of sightseeing with our complimentary daily cocktail hour featuring local products or enjoy an in-room crafted cocktail from our talented mixologists.  Be prepared for any occasion with our Haberdashery - a guest wardrobing suitcase of high-end men’s accessories for borrow or purchase, get the right fit with custom tailoring, and grab that last minute gift for someone special with our semimonthly pop-up flower shop. At The Darcy, we make sure you don’t miss home.